Biography of saint paula scher

Paula Scher is a popular contemporary American graphic designer. She has worked relentlessly to revolutionize the graphic designing industry with her overzealous determination and creative work for over four decades. Her unabashed and iconic images found their way into American vernacular. Besides this, she is also a painter and an art educator, who became the first female to be offered the principal position at Pentagram in s.

Her father was a photogrammetric engineer for the US Geological Survey who invented a device that ensured the distortion-free aerial photography.

Paula scher logos

That encouraged Paula to create hand-printed maps. Later she moved to New York City beginning her professional career as a layout artist. Subsequently, she landed a job in the advertisement and promotion department of the CBS Records. Two years later she joined a competing label, Atlantic Records, as an art director. There she designed her first cover for an album.

After acquiring some cover designing experience, she returned to CBS Records and worked there for eight years producing over album covers annually. Her contributions included reviving historical typefaces and design styles. In fact, she earned four Grammy nominations for her inspiring designs. In , she resigned from CBS to explore graphic designing on her own.

Based on Art deco and Russian constructivism, she developed a typographic solution. The solution employed outmoded typefaces into her designs.